I have attended just several fashion shows my whole life (but cheers to more in the future, eh? :p), and you can see all of those on this blog. But last week, I was part of UI Fashion Week 2016, a fashion week hosted by Universitas Indonesia students (a.k.a me and my friends, duh). It wasn’t an easy task to do. And definitely wasn’t an instant process. So to start off with, I’d like you to know that most of us have no real knowledge about how a fashion week actually works.
UI Fashion Week is an event under
Klub Mode UI, a community where UI students with the same interest towards fashion industry gather and share experiences together. This year, through
#EasternExposure, we want to expose eastern fashion by presenting their collection for public to see, as well as educate people to be proud of their eastern identity. Which is why this series of event can be attended free of charge. :) And we are proud to announce you there were more than 30 designers who participated in our fashion shows and bazaar.
To me, attending a fashion week is always a thing to do. A fashion show is an opportunity where artists showcase their designs for public to see. It may seem like an easy thing to do: models walk on the runway wearing the newest collection. But for a designer, it is when they tell a story of their art. The ones they have been working for weeks and even months. Every thing needs and has to be perfect. Because every second of it is their moment of glory (that you don’t wanna screw).
Now imagine we have to manage 12 shows in three days.
It was a lot of energy. And a lot of time. And working with a lot of people with different set of minds wasn’t always the happiest time. Every count down to each show, I could hear every beating heart of everyone who was involved. How we wanted it so much to be perfect. But to see the show full of people...was always our own personal achievement. :) So I’d like to thank everyone who had come and we hope you enjoyed UI Fashion Week 2016 as much as we did.
And as for me, working with my beloved UI Fashion Week 2016 team and partners (and medias, and sponsors) had become such a story to tell. Couldn’t, and wouldn’t have done it without all of you. Here's to our cold morning rehearsals, rude phone calls and chat conversations, and sleepless nights together.
Cheers,
your Creative Director.
LASALLE JAKARTA presents RICHII EN SORA
LASALLE JAKARTA presents SEAMPLAY THE LABEL
THE AID KIT
KABAYA BUNGO NAGARI
JENAHARA BLACK LABEL
BYARRA
MAENKAEN X KAINKA
OKAINKU
KIMBERLY TANDRA
DANJYO HIYOJI
JAUW OFFICIAL
AWONDALAND
GH by GUSENG HIDAYAT
ERNESTO ABRAM
NADIA UMMAMI
ALEX[A]LEXA
ULIMA by DENAD ULIMA
Pictures credits: UI Fashion Week 2016 Media Production Team
Models: TOP 50 UI Fashion Week Model Search 2016 (and other models involved :p)
Makeup by: LT Pro
Hairdo by: Klub Mode UI
Special credits to my Creative Team: Amy, Andre, Astrid, Dena, Hasna, Mpul, and Vania, (and staffs of course), who have helped each other cope up these last few weeks. We made a great team! :)
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